Business

130315-01-ad-01-azzarello-comment-fideliser-les-clients.1083.11

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Customers' loyalty

To improve its economical performance, a company has to win its customers' loyalty. In order to make it, 3 factors are critical: first, being eable to measure the real loyalty of the client. Second, focusing on few actions and so prioritising the effort of the company on things that matter for the client. And third, being capable of mobilizing the full set of the employees of the company. 

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